What is a Viable Vision?

A Viable Vision describes the breakthrough high level strategy and tactics for how your company can double their current Net Profit in the next four years in a way that seems both real and achievable and is unrelated to the size of the company.
The vision entity addresses the need of the company and individual to be satisfied with their contribution to performance and the viable entity deals with the need of the company and individual to feel secure that what they are doing does not threaten them or their company. The Viable Vision will show you how you can achieve much more by opening the throughput channel and lead you to understand how much more sales you will get - and we won't exaggerate!
This is achieved by first gaining significantly more market with existing customers and products and then gaining significantly more market with additional customers and products.

What is an un-refusable offer?

Many organizations want to significantly improve their bottom line performance, but can only do so by effectively addressing the external factors limiting their performance such as insufficient market demand and poor supplier performance.
An Un-refusable Offer is a method for marketing and selling based on solving the customers or suppliers core problem. It involves a detailed in depth analysis of the target market and re-positions the goods or service for the customer's benefit while considering any internal negative ramifications to polish the final offer.
The offer must alleviate the impact of the external factors on the organisation's performance and provide the external customers with significant, quantifiable bottom line benefits. The benefits of marketing and selling based on solving the customer's core problem include:
   › More effective market segmentation
   › A greater likelihood of reducing or eliminating insufficient market demand
   › Better synchronisation of marketing and sales with production and distribution

Such a win-win is what we call an "unrefusable offer."
To construct and present such an offer requires that we create a shift in the way that our offer is valued: from one that is based almost solely on "price" - where the other important elements of our offer are left virtually unquantified (the ones that can make or break the deal); to one that is based on "price related to bottom line benefits." Hence, one of the major elements to be addressed in providing an "unrefusable offer" is quantifying the value of the offer in terms of its impact on the customer's bottom line.
Bottom line here doesn't necessarily mean Net Profit, it might mean ROI, Inventory Turns, Cash Flow, or keeping within Budget. What's important in doing this is looking at the bottom line through the eyes of the external customer and determining what it considers to be important. Quantifying the offer in this way enables the external customer to value the organisation's offer on the basis of the "bottom line benefits it gets for the price" rather than simply the "price."